At Winslow BMW, we've taken service to an exquisite level -- in fact, the idea is downright Genius. We offer you three ways to take advantage of this personal service: in person, on the phone, or with an app.

BMW's new Genius program means you'll meet a specially trained professional in a relaxed atmosphere. A Genius will help guide you for the best experience possible, before, during and after your purchase, or even if you're just browsing. We want you to be comfortable at Winslow BMW -- we don't believe in pressuring our visitors or clients.

During your journey, a Genius will help you discover the BMW that best suits your lifestyle and individual and family needs. 

Our Genius will be at your service for anything you need to make choosing, buying, owning and handling the Ultimate Driving Machine your dream come true.

When we first deliver your BMW, he or she will personally help you download the new BMW App on your smartphone or tablet, connect your car to Bluetooth, set a destination with BMW navigation, or learn about your car's safety, connectivity, and performance features in case you want to impress yourself or your passengers.


Click on one of the people below to find out more information.

  • Jake Gordon
    BMW Product Genius

    Jake Gordon has been working for BMW since 2015.  After attending college at the Univeristy of Madison, in Madison Wisconsin, Jake fulfilled his dream of moving to Colorado and working for BMW.

    Before joining the Winslow staff, Jake worked as a BMW lot technician for a BMW dealership in Denver, Colorado.  They quickly saw Jake's knowledge, love, and dedication to BMW and soon Jake became part BMW Genius Program. 

    As a BMW Genius, Jake knows everything about your car!  He has great communication skills and will be able to show you how everything works, regardless of your level of technical knowledge!  Ask questions!  Jake has the answers!

    We are truly proud to welcome Jake to our Winslow BMW family.  Come and meet him! 


Ask a Genius or Request an Encore Appointment


After you've driven your vehicle for a few weeks or so, you'll want to schedule your personalized in-person Encore Appointment by simply calling 719-473-1373 or completing the form. 

During your Encore appointment, a Winslow BMW Genius will meet with you one-on-one to answer any of the questions or curiosities you may have after trying out your Ultimate Driving Machine.  After all, the better you know your vehicle, the more enjoyment it will bring you.


To discover your vehicle's innovative qualities, BMW App, Why not learn as much as you can about your new, pre-owned, or certified pre-owned BMW? After all it is the Ultimate Driving Machine.


Would you prefer to learn more about your BMW over the phone? Our Genius experts will be delighted to assist you in learning about the technology and features available at your fingertips in your vehicle.

Call 1-844-4Genius (443-6487), Monday through Friday, 7 a.m. to 7 p.m. (MST), or email us at bmwgenius@bmwusa.com.