Meet the First i8 Customer

There is something undeniably special about the BMW lineup, something that draws in people of all kinds and captivates them like no other. The base of fans and enthusiasts for the BMW brand is impressive and seemingly growing exponentially. With innovations being made like those in the BMW i8, it becomes easy to see why. Check out the video below to see long-time BMW enthusiast and the first-ever owner of a BMW i8, Dirk Schulz…

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BMW Lights Up Our i's

There's been talk about the exciting developments in the electric and plug-in hybrid world, and since BMW entered the game, things changed. The bar has been set pretty high since the BMW i3 and BMW i8 came onto the market, and after the i3 was named 2015 Green Car of the Year that bar will get higher.

BMW created the i 360° program to help their drivers gain access to charging stations easier, offer…

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